What is the BMW of San Rafael boutique dealership experience?
A single BMW store in Marin County, renovated and completely redesigned in 2025, with an open, gallery-inspired showroom, a lounge with charging access and complimentary Wi-Fi, and a team trained to know BMW, and BMW M in particular, in depth. For how a purchase works step by step, see our concierge buying experience.
The short answer
BMW of San Rafael is an authorized BMW Center at 1599 Francisco Blvd E in San Rafael, part of Sunwise Automotive Group. In the dealership's own description, the experience rests on four things: a building renovated and completely redesigned in 2025, a relaxing customer lounge and gallery-inspired showroom, personalized service from staff with real BMW expertise, and a strong focus on BMW M. BMW of San Rafael describes itself as one of the largest BMW M dealerships in the Bay Area, specializing in helping drivers find the right M car.
The simplest way to judge it is to visit. Sales is open seven days a week, and a test drive can be requested ahead through our contact page so the car is ready when you arrive.
What's here
"Boutique" here describes the feel of the place rather than its size: one store, designed around unhurried visits, where the person who greets you knows the cars.
The 2025 redesign, lounge, Wi-Fi, showroom and M focus are the dealership's own description. The global retail concept, premium seating and service center details are from the dealership's About BMW of San Rafael page, as of October 2026.
The people you'll deal with
The dealership puts personalized service and BMW expertise at the center of how it describes itself. In practice that means a few distinct roles, each with its own kind of knowledge.
- Sales consultantsYour starting point for a test drive, a comparison between two models, or a question about what's on the lot. Ask for the cars you want to see when you book, and they can be pulled forward before you arrive.
- BMW Genius product expertsBMW Geniuses are trained to demonstrate every part of a BMW before, during and after a purchase: the iDrive system, driver assistance, phone pairing, charging. After delivery you can book a complimentary BMW Encore session to go over the questions that come up once you've lived with the car. Details are on our BMW Genius page.
- M-trained staffTo keep M Certification, sales and service personnel take part in annual training led by BMW M brand experts, covering M products, updates and the engineering behind each M vehicle.
- Service techniciansBMW-certified technicians working in the renovated service center, using genuine BMW parts. The same building handles warranty work, recalls and routine maintenance.
If you'd rather run most of a purchase by phone, text or video and come in only for the drive and delivery, that process is set out step by step on our concierge buying page.
BMW M at San Rafael
M is where the dealership puts its emphasis. By its own description, BMW of San Rafael is one of the largest BMW M dealerships in the Bay Area, and it specializes in helping customers find the right M vehicle, whether that is an M car on the lot, an M Performance model, or a certified pre-owned M car. It is not a ranking or award from BMW or anyone else.
What can be checked is the certification. BMW of San Rafael is an authorized BMW M Certified Center. According to the program description on that page, M Certified status brings three things:
If you already know the M car you want, down to color and options, and it isn't in stock, our CarFinder will locate it or request a build. If you're still choosing between, say, an M3 and an M4, or an M Performance model and a full M car, book a test drive and drive them back to back.
Hours by department
Each department keeps its own schedule. Sales and finance are open on Sundays; service and parts are not.
| Department | Monday to Friday | Saturday | Sunday |
|---|---|---|---|
| Sales | 9:00am to 6:00pm | 9:00am to 6:00pm | 11:00am to 5:00pm |
| Finance | 9:00am to 6:00pm | 9:00am to 6:00pm | 11:00am to 5:00pm |
| Service | 7:00am to 6:00pm | 8:00am to 5:00pm | Closed |
| Parts | 8:00am to 5:00pm | 8:00am to 4:30pm | Closed |
As of October 2026, from our contact page. Holiday hours can differ; the contact and directions pages carry the current schedule.
Planning a visit
Getting to BMW of San Rafael from around Marin
To see the redesigned showroom for yourself, head to 1599 Francisco Blvd E, under a mile off US-101 where it meets I-580.
Drive times are without traffic, measured with OpenStreetMap routing in October 2026. For a map, see our directions page.
Questions about visiting BMW of San Rafael
What makes BMW of San Rafael a boutique BMW dealership?
BMW of San Rafael describes its experience as personalized service, BMW expertise and a curated luxury experience. The dealership was renovated and completely redesigned in 2025, with an open, gallery-inspired showroom with refreshments and a relaxing customer lounge with charging access and complimentary Wi-Fi.
Is BMW of San Rafael a BMW M dealer?
Yes. BMW of San Rafael is an authorized BMW M Certified Center, and its M sales and service staff complete annual M training. The dealership describes itself as one of the largest BMW M dealerships in the Bay Area and specializes in helping customers find the right M vehicle.
When was BMW of San Rafael renovated?
BMW of San Rafael was renovated and completely redesigned in 2025. According to the dealership's About page, the redesign embraces BMW's latest global retail concept, with an open, gallery-inspired showroom, an upgraded customer lounge and a recently renovated service center.
Is BMW of San Rafael open on Sundays?
Sales and finance are open on Sundays from 11:00am to 5:00pm. Service and parts are closed on Sundays. Service is open Monday to Friday from 7:00am to 6:00pm and Saturday from 8:00am to 5:00pm.
How do I schedule a test drive at BMW of San Rafael?
Request one through the dealership's contact page or call (415) 482-2000. Name the model or the specific car you want to drive so it can be ready when you arrive.
Is there Wi-Fi in the customer lounge?
Yes. The customer lounge offers complimentary Wi-Fi and charging access, so you can work while you wait for service or between test drives.
How far is BMW of San Rafael from Sausalito?
About 9.1 miles, or roughly 15 minutes without traffic: Bridgeway to US-101 north, then Francisco Boulevard East. BMW of San Rafael is at 1599 Francisco Blvd E, under a mile off US-101.
See it for yourself
BMW of San Rafael, 1599 Francisco Blvd E, San Rafael. Call (415) 482-2000, or tell us which car you'd like to drive.