BMW of San Rafael

Certified Center

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WE ARE AN M CERTIFIED CENTER

M. THE MOST POWERFUL LETTER IN THE WORLD.

You've come to the right place to explore the exhilarating world of BMW M vehicles. At BMW of San Rafael, our Certified M Center offers a curated selection of high-performance BMW M cars and SUVs, ready to deliver unparalleled driving dynamics. Discover the ultimate driving machine and experience the thrill of M firsthand with our expert team ready to assist you.

BMW M Certified Centers give customers the opportunity to see BMW M in action. See, hear, and feel BMW M like never before. M Certified Centers showcase what makes the BMW M Brand so special: Ultimate Driving Dynamics and a top-notch look and feel. The M Showrooms are truly one-of-a-kind, boasting outstanding interiors and first-class multimedia presentations, creating the perfect environment to present our finest Automobiles.

We know our M customers are extraordinary – and deserve customer service to match. First-class advice and assistance is integral to the BMW M Brand experience. BMW M sales and service experts are the crème de la crème at BMW. Handpicked, they receive extensive training at various locations. They know our Automobiles inside and out – so our customers can be sure of in-depth, up-to-the-minute advice.

WHAT IS AN M CERTIFIED DEALER?

We are proud to be an authorized M Certified Dealer. The goal of the program is to provide support and training on M models to offer the ultimate experience for M clients. M Certified Center benefits include:

  • Expert Training: To maintain M Certification, personnel will participate in annual M training. This training is exclusive to M Certified Center staff and is led by top M Brand experts. Center personnel will engage with a suite of BMW M products, learn critical updates, and be trained on the engineering and technical advantages built into every M vehicle that differentiate BMW from our competitors.
  • Specialized Showroom: M Certified showrooms combine first-class interiors with engaging M-specific multimedia product presentations to create the perfect environment to present our automobiles.
  • Additional Benefits: Other program benefits include exclusive eligibility for incremental M Products, exclusive opportunities for in-dealership M Test Drive events, and special sneak previews of M products.